Sport has this power to transform lives and if this doesn’t motivate people as much if not more than those silly reality TV shows, nothing will. The people we all watched compete for their country were ‘real’ people, there was no script, no fake tan or bad accents, no desperate attempts for fame, it was people who train hard, are dedicated to a passion that they have and want to be the best at their discipline or event more then anyone else in the World…
PR is about educating, influencing and persuading – both verbally and in writing. Therefore being able to construct a grammatically correct sentence with words that are spelt correctly and properly punctuated is fundamental. The easiest way to deal with this is to use Spellcheck and always get someone to check your work.
The swim at Ham Lake was, I hope, a real turning point for me. A chance to see another side of myself, a better side. A person I’d like to be around more often. The person who says he’s going to do something and does it. No more sitting on the fence. No more big talk and small results.
As PR man for VCARS.co.uk (Used Cars, No Fuss), I thought this would be a great way to raise the profile of the VCARS Open Water Swim. I’m hoping readers of this blog feel a certain sense of duty to buy their cars through VCARS.