PR is about educating, influencing and persuading – both verbally and in writing. Therefore being able to construct a grammatically correct sentence with words that are spelt correctly and properly punctuated is fundamental. The easiest way to deal with this is to use Spellcheck and always get someone to check your work.
Yesterday morning I went for my usual Thursday morning swim (two on a Thursday; one at 7am, the other at 9pm!) and as I was being driven by my swim buddy I caught up with my twitter friends. The hot debate of the morning was the quality of wetsuits – very important for open water swimming if you’re a triathlete.